Ten years selling data & market intelligence on quota. Strongest where the product is data and the buyer doesn’t move on a demo.
Numbers, not adjectives.
Quota attainment and career metrics, pulled straight from the books.
Ten years, five seats, one throughline.
Each bar is a role, placed in real time. The founder track overlaps the day job on purpose. That’s the year it ran nights and weekends.
Where I’ve sold, and to whom.
Consumer, market, and marketing-intelligence data sold across seven industries and into agencies. The breadth that usually takes five paragraphs to find.
| Data domain ↓ / Industry → | Telecom | Retail | CPG | Financial services | Tech | Pharma | Consumer |
|---|---|---|---|---|---|---|---|
| Consumer data | |||||||
| Market intelligence | |||||||
| Marketing intelligence | |||||||
| Custom primary research | |||||||
| DaaS (subscription) |
Each seat, by its strongest signal.
Each role leads with its signal. Click to reveal the visual proof, then go deeper for the full detail.
Carried an enterprise quota for a marketing-intelligence platform and ran 61% above the team on average deal value by deepening strategic accounts.
- Closed multi-year, high-revenue contracts across Telecom, Retail, CPG, financial services, and tech, plus the agencies serving them, driving client retention and expansion.
- Sold a consultative, insight-led data product into marketing and competitive-intelligence buyers; engaged decision-makers at every level and owned the full cycle from prospecting to close.
- Produced through the Sensor Tower acquisition, partnering with finance, support, and account management to retain and grow accounts.
Sold market-intelligence subscriptions and beat plan three years running, advancing through five roles into senior sales and team leadership.
- Lead Omni CX Manager (Oct 2018 – Oct 2020) · Business Development, Comperemedia (Jun – Oct 2018) · Sr. AE, Canadian Market (May 2017 – May 2018) · Sr. AE (Jan – Apr 2017) · Account Executive (Jan 2016 – Jan 2017).
- Exceeded annual quota three consecutive years (116% / 124% / 108%); peaked at 266% in a single quarter and left at 112% of YTD plan.
- Earned quarterly Sales MVP (FY16 Q4) and completed the Mintel Sales Academy.
- Opened and grew the Canadian market as Senior AE, then championed Mintel’s Omni CX program, expanding key enterprise relationships and driving retention and upsell.
Built a consumer company from one product into three brands (owning P&L, channel, and financing), then read the regulation and wound it down cleanly rather than chase a closing window.
- Built a B2B wholesale and dispensary channel from zero; worked roughly a dozen national trade shows as the brand’s first push into retail distribution.
- Owned full-cycle revenue across DTC subscription, paid acquisition, and B2B wholesale, plus the inventory and supply-chain operations behind it.
- Structured payment processing and underwriting for a category most financial institutions decline outright: a financing and negotiation problem as much as an operational one.
- Tracked federal policy as a strategic input; when P.L. 119-37 redefined the category, wound down cleanly ahead of the effective date, honoring customer and vendor commitments in full.
Sold custom primary research into pharma, the bespoke counterpart to syndicated data, measuring physician and patient decision-making at a granular level.
- Sold into major pharmaceutical companies, helping them understand the decision drivers behind physician prescribing and patient treatment choices — including in oncology — and how to market to both audiences compliantly.
- Scoped complex custom studies measuring decision-making at a granular level: very specific questions put to very specific target groups: the bespoke counterpart to syndicated research.
- Delivered customized insight that drove enterprise retention and measurable ROI.
Pre-revenue consumer-data startup: built the first go-to-market motion with the CEO as effectively the only active commercial resource.
- Stood up the initial outbound motion and qualified the company’s earliest referral-driven opportunities alongside the CEO.
- Aligned product and commercial, translating live sales-cycle learnings into product direction. The product evolved several times on that field feedback.
- Ran qualitative, founding-stage selling: discovery, positioning, and opportunity identification in a market still being defined.
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What I bring to a territory.
Methodology-trained, full-cycle, built for complex data sales.
Mintel Sales Academy