Jordan Romines
Senior Account Executive — Market Intelligence & Enterprise B2B SaaS
10 yrs
in data & market intelligence
61%
deal value above team average (Pathmatics)
3×
consecutive years over quota (Mintel)
1
company built & wound down on judgment
Career arc
Ten years, five seats, one throughline.
Each bar is a role, placed in real time. The founder track overlaps the day job on purpose — that’s the year it ran nights and weekends.
2016
2018
2020
2022
2024
2026
MintelAE → Lead Omni CX
Optimal StrategixVP of Sales
PathmaticsSales Director
Drink HempFounder & Operator
DatacyFounding Sales
Data & market-intelligence sales
Founder / operator
↑ Drink Hemp and Pathmatics overlap Sep 2023 – Oct 2024 — built the company while carrying the quota.
Coverage at a glance
Where I’ve sold, and to whom.
Breadth that usually takes five paragraphs to find.
Industries
TelecomRetailCPGPharma / Life SciencesConsumer
Buyers
MarketingResearchCompetitive intelC-suiteProcurement
Data domains
Market intelligenceMarketing intelligenceCustom primary researchConsumer dataDaaS
The roles
Each seat, by its strongest signal.
Visual takeaway first. Open any role for the detail.
Pathmatics, Inc. (acquired by Sensor Tower)
Oct 2021 – Oct 2024Sales Director · Chicago, IL
Carried an enterprise quota for a marketing-intelligence platform and ran 61% above the team on average deal value by deepening strategic accounts.
Team average
Jordan
Indexed: personal average deal value vs. team average.
▸ Detail
- Closed multi-year, high-revenue contracts across Telecom, Retail, and CPG, driving client retention and expansion.
- Sold a consultative, insight-led data product into marketing and competitive-intelligence buyers; engaged decision-makers at every level and owned the full cycle from prospecting to close.
- Produced through the Sensor Tower acquisition, partnering with finance, support, and account management to retain and grow accounts.
Mintel
Jan 2016 – Oct 2020Account Executive → Lead Omni CX Manager · Chicago, IL
Sold market-intelligence subscriptions and beat plan three years running — advancing through five roles into senior sales and team leadership.
▸ Detail · five-role progression
- Lead Omni CX Manager (Oct 2018 – Oct 2020) · Business Development, Comperemedia (Jun – Oct 2018) · Sr. AE, Canadian Market (May 2017 – May 2018) · Sr. AE (Jan – Apr 2017) · Account Executive (Jan 2016 – Jan 2017).
- Exceeded annual quota three consecutive years (116% / 124% / 108%); peaked at 266% in a single quarter and left at 112% of YTD plan.
- Earned quarterly Sales MVP (FY16 Q4) and completed the Mintel Sales Academy.
- Opened and grew the Canadian market as Senior AE, then championed Mintel’s Omni CX program — expanding key enterprise relationships and driving retention and upsell.
Drink Hemp LLC (Antivdote, CloudShots)
Sep 2023 – May 2026Founder & Operator · Chicago, IL
Built a multi-brand consumer company from one SKU — owning P&L, channel, and financing — then read the regulation and wound it down cleanly rather than chase a closing window.
▸ Detail
- Built a B2B wholesale and dispensary channel from zero; worked roughly a dozen national trade shows as the brand’s first push into retail distribution.
- Owned full-cycle revenue across DTC subscription, paid acquisition, and B2B wholesale, plus the inventory and supply-chain operations behind it.
- Structured payment processing and underwriting for a category most financial institutions decline outright — a financing and negotiation problem as much as an operational one.
- Tracked federal policy as a strategic input; when P.L. 119-37 redefined the category, wound down cleanly ahead of the effective date, honoring customer and vendor commitments in full.
Optimal Strategix Group, Inc.
Oct 2020 – Oct 2021Vice President of Sales · Chicago, IL
Sold custom primary research into pharma — the bespoke counterpart to syndicated data, measuring physician and patient decision-making at a granular level.
▸ Detail
- Sold into major pharmaceutical companies, helping them understand the decision drivers behind physician prescribing and patient treatment choices — including in oncology — and how to market to both audiences compliantly.
- Scoped complex custom studies measuring decision-making at a granular level: very specific questions put to very specific target groups — the bespoke counterpart to syndicated research.
- Delivered customized insight that drove enterprise retention and measurable ROI.
Datacy
Feb 2025 – May 2025Senior AE — Founding Commercial Hire · Chicago, IL
Pre-revenue consumer-data startup: built the first go-to-market motion with the CEO as effectively the only active commercial resource.
▸ Detail
- Stood up the initial outbound motion and qualified the company’s earliest referral-driven opportunities alongside the CEO.
- Aligned product and commercial, translating live sales-cycle learnings into product direction — the product evolved several times on that field feedback.
- Ran qualitative, founding-stage selling: discovery, positioning, and opportunity identification in a market still being defined.