Jordan Romines
Jordan Romines
Senior Account Executive — Market Intelligence & Enterprise B2B SaaS

Ten years selling data & market intelligence on quota. Strongest where the product is data and the buyer doesn’t move on a demo.

Track record

Numbers, not adjectives.

Quota attainment and career metrics, pulled straight from the books.

266%peak quarter
Quota attainment vs. target
Mintel · FY2016–FY2018 · beat plan every full year
100% target
116%
FY16
124%
FY17
108%
FY18
Source: Mintel annual quota records. Earned quarterly Sales MVP; left the team at 112% of YTD plan.
Average deal value vs. team
Pathmatics / Sensor Tower · indexed to team average = 100
Team average
100
Jordan
161
+61% above the team on average deal value, by deepening strategic accounts.
Plan attainment at exit
Mintel · final partial year
112%of YTD plan
Left the team at 112% of YTD plan, mid-year.
Career arc

Ten years, five seats, one throughline.

Each bar is a role, placed in real time. The founder track overlaps the day job on purpose. That’s the year it ran nights and weekends.

2016 2018 2020 2022 2024 2026
MintelAE → Lead Omni CX
Market intelligence
Optimal StrategixVP of Sales
Pharma
PathmaticsSales Director
Marketing intelligence
Drink HempFounder & Operator
Founder / operator
DatacyFounding Sales
Consumer data
Data & market-intelligence sales Founder / operator
↑ Drink Hemp and Pathmatics overlap Sep 2023 – Oct 2024 — built the company while carrying the quota.
Coverage at a glance

Where I’ve sold, and to whom.

Consumer, market, and marketing-intelligence data sold across seven industries and into agencies. The breadth that usually takes five paragraphs to find.

Data domain ↓ / Industry →TelecomRetailCPGFinancial servicesTechPharmaConsumer
Consumer data
Market intelligence
Marketing intelligence
Custom primary research
DaaS (subscription)
Buyers I sell to
AgenciesMarketingResearchCompetitive intelC-suiteProcurement
The roles

Each seat, by its strongest signal.

Each role leads with its signal. Click to reveal the visual proof, then go deeper for the full detail.

Pathmatics, Inc. (acquired by Sensor Tower)
Sales Director · Chicago, IL
+61% vs team AOV
Oct 2021 – Oct 2024

Carried an enterprise quota for a marketing-intelligence platform and ran 61% above the team on average deal value by deepening strategic accounts.

Team average
100
Jordan
161
Indexed: personal average deal value vs. team average.
  • Closed multi-year, high-revenue contracts across Telecom, Retail, CPG, financial services, and tech, plus the agencies serving them, driving client retention and expansion.
  • Sold a consultative, insight-led data product into marketing and competitive-intelligence buyers; engaged decision-makers at every level and owned the full cycle from prospecting to close.
  • Produced through the Sensor Tower acquisition, partnering with finance, support, and account management to retain and grow accounts.
Mintel
Account Executive → Lead Omni CX Manager · Chicago, IL
3× over quota · 266% peak
Jan 2016 – Oct 2020

Sold market-intelligence subscriptions and beat plan three years running, advancing through five roles into senior sales and team leadership.

100% plan
116%
FY16
124%
FY17
108%
FY18
  • Lead Omni CX Manager (Oct 2018 – Oct 2020) · Business Development, Comperemedia (Jun – Oct 2018) · Sr. AE, Canadian Market (May 2017 – May 2018) · Sr. AE (Jan – Apr 2017) · Account Executive (Jan 2016 – Jan 2017).
  • Exceeded annual quota three consecutive years (116% / 124% / 108%); peaked at 266% in a single quarter and left at 112% of YTD plan.
  • Earned quarterly Sales MVP (FY16 Q4) and completed the Mintel Sales Academy.
  • Opened and grew the Canadian market as Senior AE, then championed Mintel’s Omni CX program, expanding key enterprise relationships and driving retention and upsell.
Drink Hemp LLC (Antivdote, Cloud Shots, Ape Supply)
Founder & Operator · Chicago, IL
1 product → 3 brands
Sep 2023 – May 2026

Built a consumer company from one product into three brands (owning P&L, channel, and financing), then read the regulation and wound it down cleanly rather than chase a closing window.

Antivdote
THC electrolyte stick packs
Cloud Shots
25 mg THC shots
Ape Supply
Resale & supply
1 product → 3 brandsB2B channel from zero~12 trade showsDTC + wholesaleOwned P&LWound down on P.L. 119-37
  • Built a B2B wholesale and dispensary channel from zero; worked roughly a dozen national trade shows as the brand’s first push into retail distribution.
  • Owned full-cycle revenue across DTC subscription, paid acquisition, and B2B wholesale, plus the inventory and supply-chain operations behind it.
  • Structured payment processing and underwriting for a category most financial institutions decline outright: a financing and negotiation problem as much as an operational one.
  • Tracked federal policy as a strategic input; when P.L. 119-37 redefined the category, wound down cleanly ahead of the effective date, honoring customer and vendor commitments in full.
Optimal Strategix Group, Inc.
Vice President of Sales · Chicago, IL
Custom research · Pharma
Oct 2020 – Oct 2021

Sold custom primary research into pharma, the bespoke counterpart to syndicated data, measuring physician and patient decision-making at a granular level.

Pharma & life sciencesOncologyPhysician + patient decisionsCompliant marketingBespoke study design
  • Sold into major pharmaceutical companies, helping them understand the decision drivers behind physician prescribing and patient treatment choices — including in oncology — and how to market to both audiences compliantly.
  • Scoped complex custom studies measuring decision-making at a granular level: very specific questions put to very specific target groups: the bespoke counterpart to syndicated research.
  • Delivered customized insight that drove enterprise retention and measurable ROI.
Datacy
Senior AE — Founding Commercial Hire · Chicago, IL
Founding hire · 0→1
Feb 2025 – May 2025

Pre-revenue consumer-data startup: built the first go-to-market motion with the CEO as effectively the only active commercial resource.

Pre-revenueFounding hire0→1 GTMCEO partnershipProduct-led iteration
  • Stood up the initial outbound motion and qualified the company’s earliest referral-driven opportunities alongside the CEO.
  • Aligned product and commercial, translating live sales-cycle learnings into product direction. The product evolved several times on that field feedback.
  • Ran qualitative, founding-stage selling: discovery, positioning, and opportunity identification in a market still being defined.
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Capabilities

What I bring to a territory.

Methodology-trained, full-cycle, built for complex data sales.

Net-new business development Strategic & enterprise account management Consultative / solution selling Market intelligence & data-as-a-service Multi-stakeholder & C-suite sales Subscription renewals & expansion Forecasting & pipeline management Negotiation & deal structuring Sandler & Challenger-certified Salesforce
Education
Southwestern College
Bachelor of Business Administration (BBA)
Honors
Mintel Sales MVP
Mintel Sales Academy