The candidate profile of Jordan Romines — Senior Account Executive seeking a senior IC sales role in data, market intelligence, or martech · Open to new roles
Senior Account Executive · Open to new roles
Selling data & market intelligence, on quota, for a decade.
Complex, multi-stakeholder cycles into brands, agencies, and enterprise buyers. A founder who built a company end to end, then read the regulation and walked before the revenue did.
A specialized operator who sees the real problem others miss, and engineers the way around it.
Senior account executive with a decade selling complex, high-consideration data and market-intelligence subscriptions to brands, agencies, and enterprise buyers. Exceeded quota three consecutive years at Mintel (116%, 124%, 108%; quarterly Sales MVP), then carried an enterprise quota at Pathmatics / Sensor Tower through long, multi-stakeholder cycles. Founded and ran a multi-brand business end to end, then wound it down on an early regulatory read rather than chase a closing window. Full-cycle seller across net-new and expansion, strongest where the product is data and the buyer doesn’t move on a demo.
01
Quota, proven. Three straight years over plan at Mintel, then an enterprise quota at Pathmatics / Sensor Tower.
02
Full cycle, net-new and expansion. Prospecting to close, into marketing, research, and C-suite buyers across financial services, tech, Telecom, Retail, CPG, and pharma, plus the agencies serving them.
03
The constraint solver. Finds the binding obstacle and engineers the structural path around it. The move others don’t see.
The record
Numbers, not adjectives.
Quota attainment and career metrics, pulled straight from the books.
61%
Above team average deal value at Pathmatics, by deepening strategic accounts.
3×
Consecutive years over quota at Mintel: 116%, 124%, 108% to plan.
10 yrs
In data & market intelligence. Sold consultatively, end to end.
Quota attainment vs. target
Mintel · FY2016–FY2018 · beat plan every full year
100% target
116%
FY16
124%
FY17
108%
FY18
Source: Mintel annual quota records. Earned quarterly Sales MVP; left the team at 112% of YTD plan.
Career arc
Ten years, five seats, one throughline.
Each bar is a role, placed in real time. The founder track overlaps the day job on purpose. That’s the year it ran nights and weekends.
201620182020202220242026
MintelAE → Lead Omni CX
Market intelligence
Optimal StrategixVP of Sales
Pharma
PathmaticsSales Director
Marketing intelligence
Drink HempFounder & Operator
Founder / operator
DatacyFounding Sales
Consumer data
Data & market-intelligence sales Founder / operator
↑ Drink Hemp and Pathmatics overlap Sep 2023 – Oct 2024 — built the company while carrying the quota.
Experience
Where the track record was built.
Sep 2023 — May 2026 | Founder & Operator
Drink Hemp LLC (Antivdote, Cloud Shots, Ape Supply)Chicago, IL
Co-founded and built a consumer products company from one product into a three-brand operation, owning P&L, go-to-market, and channel strategy, alongside a full-time enterprise quota for the first year, and full-time after that.
Built a B2B wholesale and dispensary channel from zero; worked roughly a dozen national trade shows as the brand’s first push into retail.
Owned full-cycle revenue across DTC subscription, paid acquisition, and B2B wholesale, plus the inventory and supply-chain behind it.
Structured payment processing and underwriting for a category most banks decline outright: a financing and negotiation problem as much as an operational one.
Read federal policy as a strategic input; when P.L. 119-37 redefined the category, wound down cleanly ahead of the effective date, honoring every commitment.
Feb 2025 — May 2025 | Senior AE · Founding Commercial Hire
DatacyChicago, IL
Early commercial hire at a pre-revenue consumer-data startup, working directly with the CEO to build the first go-to-market motion, effectively the only active commercial resource on a two-person team.
Stood up the initial outbound motion and qualified the company’s earliest referral-driven opportunities alongside the CEO.
Aligned product and commercial, translating live sales-cycle learnings into product direction. The product evolved several times on that field feedback.
Ran qualitative, founding-stage selling: discovery, positioning, and opportunity identification in a market still being defined.
Oct 2021 — Oct 2024 | Sales Director
Pathmatics, Inc. (acquired by Sensor Tower)Chicago, IL
Carried an enterprise quota for Pathmatics’ marketing-intelligence platform, selling competitive ad-spend, creative, and media-mix intelligence across display, social, video, OTT, and mobile to brands and agencies.
Carried a personal average deal value 61% above the team average by deepening and expanding strategic accounts.
Closed multi-year, high-revenue contracts across Telecom, Retail, and CPG, driving client retention and expansion.
Sold a consultative, insight-led data product to marketing and competitive-intelligence buyers; engaged decision-makers at every level and owned the full cycle.
Produced through the Sensor Tower acquisition, partnering with finance, support, and account management to retain and grow accounts.
Oct 2020 — Oct 2021 | Vice President of Sales
Optimal Strategix Group, Inc.Chicago, IL
Sold custom, primary-research engagements for a decision-analytics consultancy serving pharma and life sciences: complex, high-stakes deals built on bespoke study design, not off-the-shelf syndicated data.
Sold into major pharmaceutical companies, helping them understand the decision drivers behind physician prescribing and patient treatment choices (including in oncology) and how to market to both audiences compliantly.
Scoped complex custom studies measuring decision-making at a granular level: very specific questions put to very specific target groups: the bespoke counterpart to syndicated research.
Delivered customized insight that drove enterprise retention and measurable ROI.
Jan 2016 — Oct 2020 | Account Executive → Lead Omni CX Manager
MintelChicago, IL
Sold Mintel’s market-intelligence subscriptions (the closest direct analog to this role) to brands and agencies across U.S. and Canadian markets, advancing through five roles into senior sales and team leadership.
Lead Omni CX ManagerOct 2018 — Oct 2020
Business Development — ComperemediaJun 2018 — Oct 2018
Senior Account Executive — Canadian MarketMay 2017 — May 2018
Senior Account ExecutiveJan 2017 — Apr 2017
Account ExecutiveJan 2016 — Jan 2017
Exceeded annual quota three consecutive years (116% / 124% / 108%); peaked at 266% to target in a single quarter and left at 112% of YTD plan.
Earned quarterly Sales MVP (FY16 Q4) and completed the Mintel Sales Academy.
Opened and grew the Canadian market as Senior AE, then championed Mintel’s Omni CX program, expanding key enterprise relationships and driving retention and upsell.
Capabilities
What I bring to a territory.
Methodology-trained, full-cycle, built for complex data sales.
I’m carrying a number again: strategic accounts, full cycle, ideally in data, market intelligence, or martech. If you’re hiring that seller, or you know who is, let’s talk.